Ti22 Films is a multi-award-winning production company building original formats, branded documentaries and live broadcast content for the BBC, National Geographic, OSN, Discovery and Dubai One.
We build returnable formats that blend reality with entertainment, and deliver them from first idea to final cut.
Founded by Reim El Houni in 2011, Ti22 Films is a Dubai-based production company creating original television, branded documentaries, commercials and social campaigns. We focus on people-led narratives designed to resonate with both regional and international audiences, and we have produced content for the region's defining moments, including Expo 2020, COP28 and the Untold music festival.
Our work has aired on the BBC, Channel 5, ITV, National Geographic, Discovery Channel, OSN and Dubai One, and has earned 29 international awards from Cannes and the New York Festivals across cinematography, direction, documentary and branded content.
Every format begins with a clear, returnable idea: structure, episode flow, tone and narrative mechanics engineered to resonate.
High-end, people-led production that blends cultural insight with entertainment for contemporary audiences.
Long-form series paired with tailored short-form cutdowns, engineered to extend reach across every platform.
Shape the core idea into a clear, returnable format with defined structure and tone.
Produce a pilot or sizzle to test the format, refine storytelling and align stakeholders.
Translate the format into a full blueprint: breakdowns, shoot planning, locations, scheduling.
End-to-end filming: directing, crew, talent and both scripted and unscripted moments.
Shape the final narrative in the edit, balancing clarity, emotion and pacing.
Tailored cutdowns and social content built to extend reach across every platform.
"The era of video is now, and the best brands tell their story through people."
Reim El Houni began her career at the BBC before moving to Dubai, where she served as Head of Events at Dubai One. In 2011 she founded Ti22 Films, named after titanium (Ti, element 22), a metal prized for being strong yet light, the qualities she wanted to define the studio's approach to production.
Since then she has produced for Amazon, Swarovski, LG, National Geographic and Discovery, executive produced Studio Expo across 182 episodes for Expo 2020, coordinated content for COP28, and created DXB Today, now in its 10th season on Dubai One. She has also delivered OSN formats including The Final Pitch and Ditch the Silver, and is a regular keynote speaker on storytelling and the business of video.
Honoured at Cannes Corporate Media & TV and the New York Festivals across direction, documentary and branded content.
Studio Expo brought every participating country at Expo 2020 to screen across its 182 episodes.
DXB Today has returned for a tenth season as a daily fixture on Dubai One.
Delivering for broadcasters, governments and global brands across the region since 2011.
A membership community where content and personalities collide, helping thought leaders, creators and businesses amplify their presence through visual storytelling.
Social media management and digital video for events, exhibitions, web and apps, built to keep brands ahead of fast-moving video marketing trends.
2D and 3D motion graphics, typography and character-driven narratives, including the large-format screen animations across the main halls at COP28.
Programmes from Level Up to On Air and corporate training, building camera confidence, personal brand strategy and on-screen presence for teams and executives.
Founded Ti22 Films in 2011 after starting out at the BBC and leading events at Dubai One. Award-winning executive producer and keynote speaker.
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From a single idea to a full returnable series, we shape it, shoot it and deliver it across every platform.
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